Mistake 1: Restating your entire resume
Cover letters should add context and motivation — not duplicate your CV. Lead with why this role and company, then connect one or two proof points.
Mistake 2: No company-specific hook
Generic letters signal low effort. Reference a product, mission line, or recent news in sentence one when genuine.
Pro tip
Generate a tailored draft with Cover Letter AI from the job description, then edit the opening line yourself.