How recruiters search LinkedIn
Recruiters use Boolean search with specific keywords: job titles, skills, companies, locations, and years of experience. Your profile is indexed like a search engine — if your keywords don't match their search, you won't appear.
Headline formula that works
Your headline is the highest-weighted text on your profile. Don't waste it on your job title alone.
- • Formula: [Target Role] | [Key Skill 1] · [Key Skill 2] · [Key Skill 3] | [Proof point]
- • Example: 'Product Manager | B2B SaaS · Growth · User Research | Shipped 3 products to 1M+ users'
- • Include keywords recruiters search for your target role
Pro tip
Dezzify AI's LinkedIn Optimizer scores your profile and suggests headline variants ranked by recruiter search relevance.
About section structure
Write in first person. Hook in line one, value proposition in lines 2–4, proof points as bullets, and a clear CTA at the end.
- • Line 1: Hook — what you do and who you help
- • Lines 2–4: Your unique approach or specialty
- • Bullets: 3–4 quantified achievements
- • Close: 'Open to [type of opportunities]' + contact preference
Skills and endorsements strategy
List 15–25 skills, ordered with your top 3 pinned. These appear in recruiter searches. Endorsements add social proof but matter less than keyword placement.